What isIn artificial intelligence-supported search engines and productive artificial intelligence systems, it is the optimization approach to increase the visibility of a brand, website or content. It can be expressed as productive engine optimization or artificial intelligence search optimization in English.
Traditional SEO focuses on increasing organic visibility in search engines like Google of websites; GEO; ChatGPT Search, Google AI Mode, Google AI Overviews and Perplexity As AI Search experiences, it targets the brand to be visible.
Not only keywords in GEO studies; many factors can be taken into account, such as content quality, subject scope, expertise, brand authority, reliable sources, digital PR, technical SEO and information on the website can be understood by artificial intelligence systems.
GEO is not a official ranking algorithm defined by Google. More new generation is a optimization approach used to increase visibility in artificial intelligence calls.
The purpose of a GEO strategy is not to manipulate artificial intelligence systems; on the Internet of the brand accurate, reliable, consistent and comprehensive information source to understand.
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