New Artificial Intelligence Tools Comes to Google Ads and Analytics
Google announced new AI and agent-based (agentic) features across Google Ads and Google Analytics. A new Ask Advisor feature that makes Dashboards and competitor benchmarking report with text command, aims to speed up the action process of marketers from data.
01What came?
These updates expand the capabilities of Ask Advisor AI agent, which announced Google earlier. Aim to make analyst and marketing teams realize performance changes instantly and get quick action based on these changes. All new features were built on board infrastructure.
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New main AI feature added to Google Ads and Analytics
Gemini
Artificial intelligence infrastructure built on all new tools
2 Products
Google Ads and Google Analytics platforms where updates are applied
02What is Ask Advisor?
Ask Advisor works as a common layer between Google Ads and Google Analytics, so users can answer performance questions from a single interface without switching between two platforms.
03How does home abstract work?
The artificial intelligence abstracts added to the Google Analytics homepage automatically lists important changes (such as memory sales increases, traffic fluctuations) since the end of the user. When a card is clicked, the relevant data context is directly transferred to Ask Advisor and can start deeper analysis. Users can follow these abstracts frequently with phone or email notifications.
Google Ads is offered personalized insights cards that work with similar logic on the side of Google Ads. With questions written in the command box on the home page (e.g. how does my "Rakips affect my impression share?") can produce special insights.
04What does Dashboards feature do?
Thanks to this feature, the user sees both graphics and reads the reason behind it — so it’s easy to defend a campaign idea or understand performance quickly. Dashboards is currently active on Google Ads; Google Analytics comes soon.
05New benchmark
Thanks to this feature added to Ask Advisor on Google Analytics, marketers can see where they are behind or ahead according to their own industries. Kevin Marshall, a Paid Media Director at Gardyn, states that Ask Advisor uses it as a fast orientation control tool for paid media performance, giving it time for strategic changes that will improve its performance early.
06How to access these tools?
- Google Ads. You can access Ask Advisor and new insight cards from the home page in your account.
- Google Analytics. You can access new abstract cards and benchmarking from the Analytics Advisor panel.
- Stage availability. Both features are gradually opened to users; some features may not appear yet in their accounts.
07Conclusion
These updates aim to reduce two major friction points in marketing analysis: to realize meaningful signal in data and get quick action according to that signal. These tools developed by the ship infrastructure allow marketers to move faster from the insight and access via Google Analytics with Google Ads.
08Frequently Asked Questions
Is Ask Advisor free?
Ask Advisor is a feature offered to users with Google Ads and Google Analytics account without additional fees; but availability may vary based on account and region.
What products can be used in Dashboards?
Dashboards are currently active in Google Ads. Google Analytics is planned to arrive but the exact date has not been explained yet.
Who is shared with Restriction data?
Restriction feature compares user data with anonymous sector averages; individual business data does not be shared with other users.
What are these features working with the model of artificial intelligence?
Google states that these new tools are built on the Ship infrastructure.