Search Console Multi Format (Multimodal) Filter: Lens and Circle to Search Data How to Read?
Google Search Console Multimodal Filter: How to Measure Lens, Circle to Search and Image-Led Traffic
Search Console Performance → Search results → Search type → Web Now you see two options when you watch the way: Text-based and Multi-format (New). Google report calls starting with a visual, photo or screenshot as a separate slice for the first time. What you need to do with this data in this guide, where it stops, which limits and visual SEO Home Google’s official announcement We explain based on.
Support for Search Console installation, visual SEO and multi-format data reporting.
| Basic Info | Details |
|---|---|
| News | Google Search Central (Harsh Kharbanda and Moshe Samet) |
| Date | 24 September 2026, global spread |
| Filter name (TR interface) | Search Type → Web → Multi-format (New) |
| Reports | Search results performance and Generative AI characteristics report u |
| Measured surfaces | Lens, Circle to Search (Android), visual upload, Chrome "Open this visual" |
| Official source | Search Central announcement |
01What is Multimodal Filter?
Google introduced Search Console web multi-format search reporting on 24 September 2026 Home announced on the official blog. The aim is to make sure that your content looks like when users search for a visual (e.g. with a smartphone camera).
Important details: Google's help page Performance report document Divis the "Web" type into two. Text-basedtraditional traffic from queries written in the standard search bar; multi-format It covers the web results used as part of the search. So traffic did not appear at once. There was also before, but in the total of the Web there was no label.
02What Calls Do?
The list of Google consists of four surfaces:
Google Lens
Search product, plant, venue or text with camera.
Circle to Search
Search and search anything on the screen on Android into the apartment.
Visual upload
Upload photos or screenshots to Google Search.
Chrome right click
Calls starting with the option "search this visual".
Google combines them in a single multi-format category; there is no surface-based separate report.
03Where to Find in Search Console?
The Turkish interface path in the screenshot is as follows:
- Select your propertyEnter Search Console and select the site on the left top.
- Performance → Search resultsOpen the report from the left menu.
- Click Search Type FilterThe default appears as "Web"; Visual, Video and News are separate options.
- Web → Multi-format option and press ApplyYou will see the "New" badge on the side. Text-based option stops in the same group.
- Try the same filter in Generative AI reportThere you’ll see display data for multi-format calls.
The option in some property may not appear immediately or the data may be empty. Google states that metrics will only appear if your site gets traffic from these calls. For official flow Search Console Check the interface and the above help page.
04Text Based and Multi Format Difference
| Feature | Web: Text-based | Web: Multi-format |
|---|---|---|
| Where We Started | Inquiry to the search bar | Visual, photo or screenshot |
| Query (query) data | Have | No resources; analyzed by page, country, device and date fracture |
| Search results report u | Click and display | Click and display |
| Generative AI Report u | Views | Views (see Search results report for pollination) |
| Optimized focus | Keyword and content | Visual quality, subtext, page context |
05Visual Search with Figures
Note: 2023 and 2024 figures are attributed to Google; 2026 digits are based on Google’s June 2026 Think with Google content Community transferred in the article. Old figures in different sources are also circulating, so read these volumes as direction indicator.
06Connection with Generative AI Report
Google, not only search results report, multi-format data, Generative AI features performance report added. This report shows you your visibility in AI Overviews and AI Mode. If the search starts with a visual gives links to your site on the AI surface, then you can now delete it separately.
07Limits: Query Data and API
- No distinction on API: According to TofuBofu’s 26 September review Search Analytics API
typeThe parameter takes six values (discover, googleNews, news, image, video, web) and multimodal is not one of them.webreturns the "All" tab together. That’s why we can’t separate two zones from the API. This is the case of the date of writing; it changes if Google updates the API. - Comparison Trap: Be careful when comparing 24 September and post-graphic charts as the description of the report changes. Add 24 September 2026 notes to your chart.
- Do not panic if there is no data: The low rise of multi-format share on non-resistent sites is normal. Once you browse and save start value.
08Visual SEO Action List
A filter measurement tool; not the promise of ranking. But when you see what pages come from visual search, you can. Basic source: Google Visual SEO best apps.
Net, original images
Use visuals on high quality and page subject, clearly showing the product or topic.
Opener subtext
Write short and honestly what the visual shows. Do not fill keyword.
Connect
The header and text around the visual helps Google understand visual.
Configured Home
Keep product chart, price and stock information consistent on product pages.
Mobile and speed
The large part of visual calls starts from the phone. Quick upload mobile page is essential.
Measure and compare
Add multi-format filter to your monthly report; follow what pages are wins.
09First 30 Days Plan
Open multi-format filter, click and display for last 3 months. Add 24 September notes to the chart.
List the first 10 URLs on multi-format traffic from pages tab. Compare the same pages in text-based view.
Check images, subtexts and product chart on these pages.
Check multi-format displays in Generative AI report; get note which URLs are linked on AI surfaces.
Compare two views with external transfer and add it to your report as a permanent line.
10Why DGTL Agence?
Different skills to remove work results from it with reading Search Console data. As DGTL Agence, we use Search Console as our daily working tool and test new reports in the property of our customers. Services we offer in this field:
- Search Console installation and verification: domain property, user authorization and clean data infrastructure.
- Multi-format data control: We read the filter and extract pages and opportunities from visual search.
- Visual SEO Optimization: subtext, Product chart, visual quality and mobile performance.
- AI visibility reporting: AI Overviews and AI Mode tracking with Generative AI performance report.
- SEO, GEO and AEO: to be recognized correctly in artificial intelligence calls AI-Ready Website Service.
We don’t give you sort guarantee; we offer a measurable, data-based plan. For your brand presence in Google Google Search Profile guide News See also.
11English Summary Home
12Frequently Asked Questions
What is Search Console multi-format filter?
Visual, photo or screenshot as part of the search is a new search type filter that shows the performance of your site when used.
Where is multi-format filter?
Performance → Search results → Search type → appears as "Multi-format" under the Web. Generative AI report also has the same filter.
Which calls are considered multi-format?
Google; Lens states that Circle to Search on Android is uploading images to Google Search and covering the "Bu visual search" feature on Chrome.
Why my data seems empty?
Metrics appear only if your site gets traffic from these calls. Share on non-resistent sites can be low.
Can I see keywords in multi-format data?
There is no written query because the search starts with visual; the analysis page is done by country, device and date fracture.
Can I withdraw it separately with API?
According to an independent review, there was no separate value for many formats in Search Analytics API as of 26 September 2026. See Google’s API document for current status.
Does this filter affect my ranking?
No. The filter is a reporting feature; the ranking signal is not.
Let’s Read Your Multi Format Data Together
Let’s analyze your Search Console data, identify pages gaining visibility through visual search, and uncover new growth opportunities for your brand.
News
Google Search Central: Announcement Search Console Help: Performance Report u Search Console Help: Generative AI Report u Search Analytics API document Google Visual SEO Guide Search Engine Roundtable TofuBofu: API analysis Home DEV Community: Lens volumeThis content is based on Google’s official announcements and other reliable sources. As the feature is new, interface and API details may change. For the most up-to-date information, refer to the Google Help Center. No SEO or GEO consultancy can guarantee specific rankings or visibility.
