Driving 4× Organic Growth for Turkey’s Largest Laboratory Company
A year ago, NANOLAB was getting around 11–12K organic visits a month. Only 10% of its backlink profile was healthy, while the website had more than 130K technical issues to deal with.Today, monthly organic traffic has reached 45K. NANOLAB is also generating around 900K monthly impressions across Google’s generative AI search experiences, while its content footprint and visibility across Turkey’s laboratory, testing and analysis sector have grown significantly.Over the course of 12 months, we worked across technical SEO, content, backlinks, authority building and AI Search to turn the website into a much stronger organic growth channel.
- Monthly organic traffic ~Output from 11–12.000 to 45,000 (about 4× growth).
- According to Semrush, the number of SEO content assets has appeared from 20 to 200.
- Domain authority score rose from 12 to 34, healthy connection rate output from 10% to 70%.
- Google’s AI Overviews/AI Search experiences were about 900.000 views per month.
- The site has been indexed simultaneously in Google, Yandex and Bing search engines.
Client
Founded in Istanbul in 2011, NANOLAB is one of Turkey’s largest laboratory groups, providing accredited testing and analysis services across the food, environmental, agricultural, textile, chemical and industrial sectors.
7
Branch, Turkey
300+
Accredit analysis and product group
120
Employee
Where We Started
When the project started, the picture was clear: NANOLAB had a broad range of services, but the digital infrastructure wasn’t strong enough to support the scale of the business.There were thousands of relevant search opportunities across its services and analysis categories. The challenge was making sure the website could actually compete for them — technically, structurally and through content.
~11–12K monthly traffic · Autorite score 12 · 10% healthy connection · 130.000 technical inspection problem u · No visibility on AI Search
45K monthly traffic · Autorite score 34 · 70% healthy connection · 50,000 inspection problems u · ~900K monthly AI Search impression
Approach
We treated SEO as an integrated growth system, not a standalone service.
Technical Basic
Scan, indexing, site architecture and structured data was created from start.
Backlink cleaning
Toxic connections were extracted, disavow has been applied, constantly monitored.
Autorite build
Referring domain and off-page signals were systematically strengthened.
Content architecture
According to Semrush data, a library, a set of topics and the intention of searching was built from 20 content to 200.
AI-supported production
AI created draft, human editor approved each line for SEO and accuracy.
Multiple search engine u
sitemap, indexing and monitoring in Google, Yandex and Bing.
Results
20 → 200
SEO content presence (Semrush data)
34
Autorite score (12 out)
%70
Healthy connection rate (from 10%)
50K
The remaining audit problem (from 130K)
Where does it stand in the industry?
When we compare content volume across the laboratory and testing sector in Semrush, the difference is clear: NANOLAB now has the largest content footprint in the industry — with more than twice the volume of its closest competitor.
This chart is an approximate comparison based on the content volume observed in the category of laboratory/test services in Semrush; it is not a company-based auditory claim.
12 month timeline
Technical inspection, backlink analysis and content architecture are planned.
Site speed, indexing and schematic errors are first solved — 130K problem starts falling.
Content production engine is activated; the first 100 SEO presence is published.
Autorite score significantly rises, the toxic connection rate returns to normal.
Yandex and Bing integrations are completed, AI Search preparation starts.
Traffic reaches 45K; monthly at AI Overviews ~900K impression is saved.
Visibility in AI Search
Content production motor u
Artificial intelligence accelerated production, the editorial team kept strategy — no content has been published without human approval.
- Research Subject set and search intention is determined.
- AI-supported draft The content is accelerated on the production scale.
- Human editor approval Accuracy, tone and expertise are controlled.
- SEO optimization and internal connection Prepared for publication.
Before / after summary
| Indicator | Before | After |
|---|---|---|
| Monthly organic traffic | ~11–12K | 45K |
| Autorite score u | 12 | 34 |
| Healthy connection rate | %10 | %70 |
| Audit problem u | 130.000 | 50.000 |
| SEO content presence (Semrush) | 20 | 200+ |
| AI Search visibility | — | ~900K views/month |
| Search engine scope | Google + Yandex + Bing | |
| List of content volumes in the sector | Unspecified | More than 2× of the closest competitor |
Resources: Google Search Console, Google Analytics 4, Semrush, Yandex Webmaster, Bing Webmaster.
About this case study
How much does NANOLAB have increased organic traffic?
The monthly organic traffic of NANOLAB appeared from about 11–12.000 per 12 months, which means 4 times growth if it is in the case.
How many SEO content does NanoLAB have?
According to Semrush data, the number of content is about 20 before the project starts, output over 200 in one year.
What is the visibility of NANOLAB on Google AI Overviews?
NANOLAB reached about 900.000 AI Overviews/AI Search impression per month based on Google Search Console’s generative AI Search Reporting.
Who did these results?
This conversion is the result of technical SEO, backlink, content and AI Search optimization work carried out for 12 months for the NanoLAB Laboratories Group by the digital marketing agency DGTL Agence.
Let’s Move Your Lab to the Summit of the Sector
Whether you are a lab or test company in Turkey or anywhere in the world: Let’s analyze your site if you are a lab or test company, let’s show where your competitors are ahead and where you can earn.
Figures in this case study are based on Google Search Console, GA4 and Semrush data for 12 months project conducted with NANOLAB. Paid-media equivalent is an estimated value, not realized advertising saving.
