Turkey’s Leading Laboratory Brand NanoLab A New Digital Identity for Boston, USA End-to-End Digital Transformation
NanoLab is one of Turkey’s leading laboratory brands, expanding into the U.S. market with a new presence in Boston. NanoTox Life Science We built the brand’s digital presence from the ground up — from a custom CMS and 8-language website to an international search strategy designed for global visibility.
ALTYAPI FROM Ajust a website worth Tags
More than a website. A growth-ready digital ecosystem for a laboratory in Boston.
Custom CMS, multilingual architecture, corporate trust signals, and conversion-focused page structures — every element of NanoTox was designed to reinforce the laboratory’s authority and premium positioning in Boston.
Boston: Where Brand, Technology & Visibility Come Together in One Digital System.
Brand Awareness From Zero
We built the first impression of Nanolab in Boston: positioning, tone, visual language and creditibility architecture.
Logo & Visual Identity
NanoTox did not have yet a visual ID. From logo to color palette, from typography to corporate templates, we have established brand language from scratch.
Language Localization to American Market
We wrote the contents in the terminology of American English, not in general English, but used by the American English terminology in Boston.
Content Production & Editorial Strategy
We designed the content of blog, service page and case work according to decision-making.
Catalog & Technical Document Production
We have prepared a downloadable catalog and technical document set for laboratory services and test capacities.
Video Production
We manage planning and production of corporate video content for plant promotion and service expression.
Local SEO
We have established Google Business Profile optimization and local search signals for being based in Boston.
International SEO
In 8 languages, we provide global visibility with country/language-based URL architecture and technical SEO.
Sectoral Keyword Strategy
We took a keyword map based on the intention of searching a lot from special volume to toxicology and contract research sector.
GEO / AI Search Optimization
We optimized content and configured data for visibility in AI search engines like ChatGPT, Perplexity and Google AI Overviews.
Instagram ↗
We set the account from scratch for brand launch and set the context direction.
LinkedIn ↗
In order to achieve B2B decision makers, we implemented the company page with corporate tone and content calendar.
Twitter ↗
We have created brand presence for local and corporate announcements.
Pinterest ↗
We set up the account for visual discovery traffic and created content panels.
Custom CMS Template
Built on a proven template, customized into a flexible multilingual content system that the NanoTox team can easily manage.
Multilingual Infrastructure (8 Languages)
Scalable page structure has converted the single market site to a global platform with internal linking between the hreflang and languages.
Analytical & Measurement
GA4 has established measurement infrastructure for continuous optimization with Search Console, Bing & Yandex Webmaster.
Turkey’s leading laboratory brand Nanolab, to America market NanoTox Life Science based in Boston with input — We brought it all together in a single digital infrastructure that connects brand, content, technology, and search visibility in Boston.
